The Ultimate Fighting Championship announced today the launch of UFC Gyms in partnership with New Evolution Fitness Company (NEFC).
Here is an excerpt from the press release.

“UFC Gyms is something we’ve been looking at for a long time, it completely made sense to me when we found the right partner in Mark Mastrov – this is the guy who has created some of the most powerful fitness brands in the world,” said Dana White, UFC President. “UFC gyms are going to shake up the fitness industry the way UFC shook up the sports industry. All the energy and excitement that we have brought to the fight business we are now going to bring to the fitness business. There is going to be something for everybody at all levels – from first timers to world class athletes – we’re going to get people excited and motivated to work out and get in great shape.”

“UFC Gyms” will be the first major brand extension for the Ultimate Fighting Championship, the all-time industry leader in the sport of mixed martial arts. In alliance with NEFC owners Mark Mastrov and Jim Rowley, developers of many of the world’s most successful fitness brands, UFC Gyms will give UFC enthusiasts and fitness seekers alike the opportunity to practice the training techniques of famed UFC athletes, such as Georges St-Pierre and BJ Penn.