NEW YORK, May 15, 2007 - The International Fight League (OTC.BB: IFLI), the world's number one professional mixed martial arts league, announced that HeadBlade, the world's most innovative shaving system for men who shave their heads and other general men's grooming aids, has joined as the latest IFL corporate partner.
The World's Most Innovative Shaving System Joins The Number One Mixed Martial Arts League as "The Official Razor of the IFL" NEW YORK, May 15, 2007 - The International Fight League (OTC.BB: IFLI), the world's number one professional mixed martial arts league, announced that HeadBlade, the world's most innovative shaving system for men who shave their heads and other general men's grooming aids, has joined as the latest IFL corporate partner. The partnership will include in-arena and television signage, a year-long promotional campaign and a national grassroots campaign involving IFL athletes and coaches. Selected IFL athletes will also wear a HeadBlade patch on their shorts as part of the IFL athlete/partner patch program. The partnership will kickoff at this weekend's IFL event at the Sears Centre in Chicago. "We are very proud that HeadBlade, an important emerging brand targeting men has chosen to join us on such a large scale," said Gareb Shamus, IFL co-founder and CEO. "Our business model matches theirs, an emerging, ground-breaking company looking to expand its reach to a wide audience through unique media and grassroots platforms. It will be great to see our brands expand together." "We have been involved in MMA since our start, and we are very excited to be partners with the group that we believe is the one of the fastest growing organizations not just in MMA, but in all sports," said Todd Greene, CEO of HeadBlade. "This partnership with the IFL will give us the opportunity to exploit opportunities including in-arena, television, new media and the grassroots, which is very rare in sports and entertainment today. We see it as the perfect opportunity for great innovative brands to mature together and reach a larger consumer base." HeadBladeR Inc.users include boxing champion Jesse James Leija, 2007 Ironman Champion Toney Freeman, comedian Howie Mandel, singer Chris Daughtry. HeadBlade has sponsored many MMA stars, including UFC Light Heavyweight Champion Chuck Liddell, Quinton "Rampage" Jackson, Frank Trigg and Jeff Monson as well. HeadBlade joins other IFL partners that include Microsoft Xbox, Sandals Resorts, Fairtex Equipment and Dale and Thomas Popcorn, as well as media partners Warner Home Video, FSN and MyNetworkTV. About HeadBlade HeadBladeR Inc introduced the award winning HeadBlade razor in 2000 and the original design is now part of the permanent collection at the Museum of Modern Art in New York City. HeadBlade, Inc. is the pioneer of headcare and their skincare products are quickly becoming a favorite among male shavers. HeadBlade products are currently available in over 15,000 stores nationwide, including Rite Aid, Kmart and CVS. For more information go to www.HeadBlade.com. About the IFL International Fight LeagueT (IFL) is the world's number one professional mixed martial arts sports league. IFL has its headquarters in New York and offices in Las Vegas. For more information about IFL, please see: www.ifl.tv |